Responsive HTML5 video driven competition
Arm & Hammer toothpaste wanted to run a weekly live quiz on Facebook where players could compete against the clock to answer 10 questions. The winner of each week won a luxury holiday. Alongside this there was a taster quiz that offered smaller prizes, and a prize draw for players who successfully referred a friend.
The quiz was delivered as both a brand page app and external responsive microsite to allow mobile visitors the opportunity to play. It featured a lot of HTML5 video with fallbacks for mobile players.