Facebook is used by many of our clients to promote products & services, raise brand awareness and reach out to reward masses of loyal customers. We can design and build bespoke games, viral campaigns and competitions.
Mattel came to us for the design and development of a Facebook version of their popular board game Pictionary, which also required logical reworking to allow it to play as a turn-based online game.
The game was developed in Flash, and featured a comprehensive drawing tool, a new mechanism to allow users to play without the opponent online, and galleries of the best drawings.
Facebook photo contest
bareMinerals required us to develop a photo contest that ran both within Facebook and separately on a microsite for their mobile visitors. Users could enter the monthly themed contest by either uploading an image from their browser, tweeting or tagging their photo on Instagram with a given hashtag.
Marketing & promotional applications
We have produced a variety of games & applications for Pearl Drops. These include simple themed competitions, a 3D Pearl Catcher game and a tooth whitening app that allows you to upload your own photograph, whiten the teeth and then save the updated image.
Motographer of the year competition
Photobox required a competition app to find the Motographer (Mobile Photographer) of the year. The app ran for around 4 months with a different theme for each month. An overall winner was then chosen from the ones shortlisted every month.
Users could submit their photos via Facebook or allow the app to search Twitter and Instagram for photos with a hashtag of #MOTY2012, and retieve them automatically. A secure admin area was created to for the vetting of entries, and to allow the judges to choose their favourite image from each theme.
Regular Facebook competitions
Dawsons Music required a Facebook page app for a regular monthly competition. The application was templated so that by simply changing a few graphics and form fields a whole new competition could be created with very little effort.
The app featured a ‘like gate’, which grew their audience by tens of thousands during the course of the competitions. We also implemented a feature whereby users could share to their walls and gain a bonus entry.
Following the success of Pictionary, Mattel asked us to repeat the process with another popular board game: Apples to Apples.
With 4 players at a time, this presented a new set of challenges. The game included lots of dynamic animations and another revised workflow to allow passive online play.